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【News Release（English)】AIIDA Co., Ltd. and AIIDA Alliance & Associates (CEO: Toru Iwasaki) will start a marketing and PR business on April 1 to develop an inbound travel market from Hong Kong to Japan. Although the population of Hong Kong is 7.53 million (JETRO announced in 2024), the number of tourists to Japan last year increased by 26.9% from the previous year to 2,683,500 (announced by the Japan National Tourism Organization in 2024). Many of them are repeat customers who have visited Japan more than once, and 45.1% have visited Japan more than 10 times, and 80.7% have visited Japan more than 4 times. In addition, the nominal GDP per person is as high as 49,727 US dollars (about 7.46 million yen in Japanese yen), and because he is used to traveling abroad, they has good manners and can communicate in English on a daily basis, and is characterized by a high interest in Japanese food culture and lifestyle.

In addition to providing interpretation guides, sales agents, and introductions (media recruitment) to various news organizations that wish to visit Japan by local staff living in Hong Kong, Aiida will also hold information dissemination, travel briefings, tasting sales meetings, etc. in Hong Kong. Ru. Aiida has been using its experience in the travel media business in Hong Kong for more than 30 years and its local network, “I want to contribute to the creation of relationships that allow Hong Kong people to know more deeply about the charm of the Japanese region” (Iwasaki talk).

*The photo shows the Hong Kong media tour held in Susaki City, Kochi Prefecture (2023)

Japan National Tourism Organization（JNTO）https://www.jnto.go.jp/statistics/market-info/hongkong/

Hong Kong Tourism Board（HKTB）https://partnernet.hktb.com/japan/jp/industry_news/local_updates/index.html?id=7837

Japan External Trade Organization（JETRO）https://www.jetro.go.jp/biznews/2025/03/c8223c99036afb98.html

Inquiry regarding this matter（AIIDA HongKong)　hongkong@aiida.co.jp